Easy Guide To Writing A Killer 500 Word Essay

Easy Guide To Writing A Killer 500 Word Essay Besides, you can check out each of our specialists! Our admission essay writers do their job professionally and perfectly. Every task has to be done in time and our authors know how important it is and always do their best to fit even the tightest deadlines, which allows us to guarantee that every task will be performed on time! Also, at PapersOwl.com, you can supervise the whole process while the writer works on it. We are honest with our clients, so everything that interests you during the ordering or writing stage is clear and always available to you, our around-the-clock support is always here to give you more details. You’re given the opportunity to convince them of your value as a potential candidate. If you convince them, you’ve opened a doorway to a better future. Luckily for those of you looking for admission essay writers, we have a team of experts with years of college papers writing experience who can market your brand well. Contact us for tips, especially if you have questions about college admission essay writing. If a student cannot answer yes for each question, that topic should be eliminated. This process helps students narrow their topics to two to three potential ideas. Each of them has successfully passed our rigorous testing before he or she was hired. Most of the writers have an MA degree and many of them are Ph.D. degree holders. Our writers are professionals and some are even current and former teachers from schools and colleges. We are glad that we have built a team that is strong, smart and can solve any problem at any level of difficulty . Picking a good topic doesn’t guarantee a successful college application essay, but it is a crucial first step, and often the most difficult to accomplish. Because of that, teachers can play an important role in setting students up for success. Every user can place an order using our simple web-form in as little as 5 minutes of their time. You can find reviews from our customers about every writer and decide from whom you want to cheap essay writing service based on the reviews. Thus, if you decided to buy an admissions essay online from the PapersOwl.com team, you should not hesitate to ask for an admission essay, as we guarantee 100% satisfaction with the results. ” Our goal is a unique, story-driven essay that illustrates in what way the student would contribute to an academic community. Students are surprised to hear that strong application essays often aren’t about universal big moments or extreme situations. I then conduct a one-to-two-minute individual conference with each student to narrow his or her ideas down to one. During this conference, I focus primarily on whether the student’s topic has specific narrative elements and can be told within the confines of a short essay. My final question is always, “What about you will this essay ‘sell’ to an admissions committee? Instead, an effective essay often depicts a small moment that offers a unique insight into the student’s experiences, personality, and values. A few simple exercises can help guide students to find novel essay topics. Through the application paper, you’re given a direct line to speak to the admissions office. Impeccable custom essay writings can only boost your chances. The majority of people competing for those college or university vacancies will be writing based on this outline. You’re allowed to use an unconventional outline, especially because the overall goal is to make you stand out, but it is safer to stick to this format. Or you can put in work our admission essay service. Writing your college application essay is difficult. A great essay can help you get accepted to your dream school. Placing an order with our PapersOwl essay writing service is as simple as it can be. When we had just started helping students, we were dreaming about creating a unique and simple system that works and is simple to use for anyone. Now we have the best working user-to-writer system online.

43 Phrases You Should Never Use In A College Admission Essay

43 Phrases You Should Never Use In A College Admission Essay In my opinion, Ludwig Wittgenstein beats William Shakespeare any day. Sometimes the difficulty makes reading the book more rewarding. There is nothing more satisfying than finally understanding a passage I couldn’t understand before. That moment of clarity makes the reading worth it. I loved tracing out the shapes and letters, turning the pages, pretending Icouldread. The only thing I didn’t like about books was when people would read them out loud . When I finally learned to read, my love of books only increased. No force on earth could keep me from books, and I hope that my breakthrough withLes Miserablesis just one of many. I want to spend the rest of my life becoming a better reader, and just maybe, becoming a better person because of it. This is a perfectly acceptable way to read books for fun, but it is not way to enjoy a truly great novel. When I undertook the task ofLes MiserablesI thought that I had prepared myself. I had already read two different unabridged versions and done some research. If you haven't previously submitted your application for admission, you will need to do so before submitting your creative supplement. OSU is seeking students who will be active citizens and future leaders who will make a positive, meaningful and enduring difference to the world. There are so many in my room I think they’ve started breeding. I’ll move a chair or look under my bed and a pile of books will have mysteriously appeared. I slowed downâ€"It wasn’t like I was racing anyoneâ€"and tried to hear every characters voice, hear the nuances of the words, and imagine how it would sound aloud. The book took me a full two weeks to finish, the longest it has ever taken me to finish a book in my life. And this experience opened up a whole new side of reading for me. Discussion, for me, is a natural part of the reading process. In elementary school I could always be found with a book in my hand. I read books about pioneers, astronauts, ordinary kids doing extraordinary things. I wasn’t quite able to read the original, so I was forced to resort to the “No fear Shakespeare” version. Lack of love causes loneliness, and I think the reason I have been lonely in pursuit of learning is because of a lack of love from the people who love what “I love”. What I considered important was different from what my school considered important as all their interest goes into exams. They talked about what the quickest way to memorize is and what is going to be in the test to memorize. Consequently, my interest and passion in other things only brought me loneliness in learning. For example, the piece “t zero” is one of my favorites. Now, instead of tiring our ears, I work away pencils, marking when I find something powerful, noting my thoughts in the margins of the pages. Then, when I’ve finished, I go back and read my own insights. However, my reading material has changed since elementary school. I appreciate nonfiction more than I did as a child. Ever since I took my first philosophy course, when I am seen with a book in my hands it is a philosophical work. I know it took some people years to finish, but I was dedicated. It wasn’t until I realized that the main character was first mentioned nearly eight pages in that my traditional reading style wasn’t going to work. The written word isn’t meant to be a solitary thing; it’s meant to be shared. For a long time, I bombarded my family with a constant but ever changing stream of chatter on my book of choice. Then, in eighth grade I was introduced to annotations. At first I thought they were tedious and annoying, but given time, I grew to appreciate the exercise. You also can communicate with your writer during the whole process. Make your essay reflect your personality and uncovers your interests. A lot of people would advise you to write your essay with as much sincerity as you can master, and, while honesty is admirable, in this case, you need to impress the board, not make them tear up. That is why we prepared some tips for you to come up with a brilliant essay.

Story About A Black Old Woman - 845 Words

Story Introduction /Overview: Summery: The story is about a black old women (Phoenix Jackson) and her journey to the city to get the medicine for her grandson throat . She walks for a long distance. She walks through the fence carefully to protect her clothe from being torn. The woman walks through the cotton field and along the narrow hills and passes the muddy track. She faces her fear of wild animals and their sounds during her walk. After the woman passes the muddy track she faced a dog that is barking. She becomes unconscious and fall down. The white hunter sees her and helps her. Finally the woman reaches the hospital office. In the office the nurse asked her about her grandson but Phoenix Jackson did not say any word and stay†¦show more content†¦White Hunter: he helps Phoenix , he and his dog found her after she falls into a ditch. Black Children: dozen of black Children that Phoenix saw before reaching Natchez. Natchez Pedestrian: Woman who helped Phoenix and ties her shoes. Attendant: Receptionist in a physician s office. Nurse: The Physician s nurse.she gives Phoenix the medicine for her grandson. Grandson of Phoenix: Child who once swallowed lye. He requires medicine to treat his throat. C) Point of View: A Worn Path is short story. It is written by Eudora Welty in third person point of view. The writer reveals the story through the main character Phoenix Jackson which Phoenix Jackson talks to herself in dialog. The writer sometimes reveals to Phoenix mind activities in the narration, which can be seen in this passage Down there, her senses drifted away. A dream visited her, and she reached her hand up, but nothing reached down and gave her a pull. (Lawn, Beverly) D) Themes: The themes in the story are straight : Love love can be seen through the purpose of the journey in the story. Phoenix walked in long distance in cold weather facing many serious difficulties to get her grandson medicine. Redemption Redemption can be in many situations through the story. first saturation is when the white hunter helped Phoenix to get out of the ditch ,after she falls into a ditch. second situation is when Phoenix asks a woman who was holding packages to tie her shoes

The Ones Who Walk Away From 1861-1865 - 1550 Words

From their youth, most people discover a rather disappointing truth about reality that is best expressed in the words of a popular proverb: all that glitters is not gold. Ursula Le Guin’s short story â€Å"The Ones Who Walk Away from Omelas† reminds readers that sometimes situations really are too good to be true. The city of Omelas is cunningly portrayed as the embodiment of a utopian society; however, the roots of this seemingly perfect community seem to be firmly planted in a foundation of evil. The unceasing happiness, intelligence, and health enjoyed by the citizens of Omelas are only able to exist because a single orphaned child is kept in absolute solitude and misery in a basement below the sunny streets of the city. Through the use of the allegorical utopia Omelas, Le Guin urges the reader directly to explore the principles of morality in a personal manner that can be applied to real world contexts and inspire change. First of all, Le Guin utilizes perspective and imagery throughout the work to facilitate a deeper connection between the text and its audience. To illustrate, Le Guin not only intentionally writes in the second person at times to address the reader directly, but she actually leaves integral portions of the narrative up to the reader’s own imagination. Throughout the lengthy description of all that the grand city of Omelas has to offer, Le Guin invites readers to actively mold the city to match their own interpretation of an ideal utopia with the inclusionShow MoreRelatedThe Ones Who Walk Away From 1861-18651692 Words   |  7 PagesThe perception of reality and morality differs from individual to individual, from community to community. The different cultures throughout the world provide breeding grounds to many different kinds of ethical values and societies. In The Ones Who Walk Away from Omelas, the author Ursula Leguin, creates a society that may be perceived as corrupt and unfair, yet is not too different from o ur own. Omelas is neither a â€Å"city of happiness† nor a Utopia; it is a city of paradox, of false freedom and desperationRead MoreThe Ones Who Walk Away From 1861-1865930 Words   |  4 Pagesgoes against the norms of science fiction in a supposedly sci fi story titled â€Å"The Ones Who Walk Away from Omelas†. Her outlook on science fiction describes a story in which society resides in a dystopian utopia. The story takes place in a perfect world where joy is amongst most of its people. One person, well child, is treated poorly in order to maintain their idea of a perfect place. â€Å"The Ones Who Walk Away from Omelas†, according to to our society may not serve as the best example of a scienceRead MoreThe Ones Who Walk Away From 1861-18651519 Words   |  7 PagesTo Walk or Not to Walk Most people learn in their youth a rather disappointing truth about reality that is best expressed in the words of a popular proverb: all that glitters is not gold. Ursula Le Guin’s short story â€Å"The Ones Who Walk Away from Omelas† reminds readers that sometimes things really are too good to be true. The city of Omelas is cunningly portrayed as the embodiment of a utopian society; however, ironically the roots of this seemingly perfect community seem to be firmly planted inRead MoreThe Ones Who Walk Away From 1861-1865, By Ursula K. Le Guin1666 Words   |  7 PagesThe Ones Who Venture Amidst Moral Reason What is morally right? People throughout time have pondered this question and yet there is still no overall idea set in stone. The story â€Å"The ones who walk away from Omelas†, by Ursula K. Le Guin, deals with the morally grey subject of the needs of the many versus the needs of the few. The two philosophers who ideas will be used to help understand and reason with this subject are Kant and Mill. Immanuel Kant, the father of modern philosophy, argued forRead MoreThemes Of `` The Lottery `` By Shirley Jackson And The Ones Who Walk Away From 1861-18651553 Words   |  7 Pagespresent throughout many of the dystopian short stories, novels, poems and films we have studied in class. The three stories I feel this theme is most present in are â€Å"The Lottery† by Shirley Jackson, â€Å"Harrison Bergeron† by Kurt Vonnegut and â€Å"The Ones Who Walk Away From Omelas† by Ursula Le Guin. In these stories society tries to make everything orderly and just. The ir methods to promote equality are flawed. The goal in these stories is to perfect society but in each story they fall short. Reading these storiesRead MoreAbraham Licoln Outline Essay example1749 Words   |  7 Pagesdied on April 15, 1865 II. State: Lincoln was born in the state of Kentucky, and ran for president in Illinois. III. Educational and Occupational background: Abrahams step mother, Sarah, encouraged Abraham to read. It was while growing into manhood that he received his formal education (an estimated total of 18 months) a few days or weeks at a time. Reading material was in short supply in the Indiana wilderness. Neighbors recalled how Abraham would walk for miles to borrowRead MoreEssay about The Reconstruction Era: The Planted Seeds1231 Words   |  5 Pagesfreedom† (Baslor). These wise words of Abraham Lincoln cleared the way of a desolate trail of violence and pain, yet he was determined to accomplish his plans of abolishing slavery and creating equality. The Civil War, began in 1861 and ended in 1865, yet it was known as one of the bloodiest wars America has ever walked through compared to other American Wars (â€Å"Civil War Facts†). After the Civil War the Reconstruction Era rose up and flourished into a luminous path of freedom for slaves in AmericaRead MoreWomen As Ski lled Nurses By Sarah Palmer1485 Words   |  6 Pagesgenerally obtained no compensation. Still other females and most men, who were characterized as medically skilled nurses, had their obligations appointed to them in a higher manner because of how close they lived to a battlefield or medical healing hospital. As army skilled nurse, Sarah Palmer, wrote in The Story of Aunt Becky’s Army-Life, â€Å"I think it was well that no one ever held a bond over me strong enough to restrain me from performing my plain duty, fulfilling the promise which I made my brothersRead More Prison Reform in Russia and Crime and Punishment, by Fyodor Dostoevsky1094 Words   |  5 Pages The novel Crime and Punishment occurs in the summer of 1865; a time when radical legal and social changes swept through Russia. The reforms of 1860’s and 1870’s were known as the Great Reforms because they affected every aspect of Russian life. With â€Å"an 1861 decree emancipating th e serfs and [a] monumental reform of the court system in 1864,† the Russian society was still transitioning from an Estate-of-the-realm style toward a more just system focused on equality (Burnham 1227). TheRead MorePresident Lincoln s Accomplishments And His Success1517 Words   |  7 PagesPresident Lincoln embarked a very challenging presidency from the very beginning, when he set out to lead a country facing a crisis so immense, that its very existence was threatened. In many instances, President Lincoln had to take matters into his own hands by making use of his executive powers, even when some may have questioned the Constitutionality of some his decisions at times. If one truly analyses President Lincoln’s â€Å"illegal or unconstitutional† actions, most of them were in fact the President

Political Attitude Free Essays

Essay #3 Emily Sawyer Civics and Economics H: Mr. Gain 3rd block 10/28/11 An individual’s political attitude can transpire from many sources. These sources can be identified as one’s Personal Background, the media’s influence, and an individual’s claimed opinion. We will write a custom essay sample on Political Attitude or any similar topic only for you Order Now Personal Background has a large effect on a person’s political attitude because it includes family, experiences in a person’s life, and that person’s age. People become accustomed to their own lives, and don’t realize how much every little thing about you makes you who you are. Political attitude can be based on what an individual’s family has been telling them about the United States Government, but these things parents are telling their children, are the parent’s outlooks and attitudes. Such as a person who grew up with a full family of Republicans will most likely be a Republican. It’s almost like their family brainwashed them into having an exclusive political perspective. People can develop a political attitude through the experiences in their life such as where that person grew up as a child, or their family’s economic class. A person who grew up in the southern states might be influenced to be a republican because in recent elections, southern state’s votes such as Alabama and Georgia’s came out as Republican. Age can also play a role in this because as everything changes and everyone changes, as so do times. Important events that would influence a person’s political view occur at different times. Media plays a role in the influence of political attitudes of American citizens today because within the last 50 years, there has been a significant advancement in technology. First there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. A regular person wakes up in the morning and either reads the newspaper or a magazine, or some type of news. So, just because one article says something about their political view, a person who often reads and agrees with the magazine might start thinking the same thing. Again, some type of brainwashing. In work we usually know what we have to do based on our experiences and studies, however in our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of. An individual’s opinion is usually a combination of everything they know on the subject and what they are told and are willing to believe. So, our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. An individual’s political attitude can transpire from many sources. These sources can be identified as one’s Personal Background, the media’s influence, and an individual’s claimed opinion. A person’s political outlook can also change due to many of these things. How to cite Political Attitude, Essay examples

Exploring Role Of Narcissism In The Motives -Myassignmenthelp.Com

Question: Discuss About The Exploring Role Of Narcissism In The Motives? Answer: Introducation I gained my knowledge about the advantages and disadvantages of using social networks in business. It can be evaluated that the social media is the best way of advertising the business at the global level. The organization has used as a marketing and communication tool in the business operation. For this sense, social media can enable an organization to share their ideas and important information regarding product and services of company among the potential consumers (Burt, et. al., 2013). In addition, it also permits people to register on the social media, connect, and comment on the posted subject. Hence, social media make networks different workers which are specifically effective for marketing. I understood that the research learning was useful to improve my professional and personal life. At the same time, the whole knowledge can help to make a career in research field. Along with this, I also learned that an organization can imply the social network as a marketing and advertising tool. At the same time, it can also be said that I created depth understanding about advantages of using social networks in the business operation. In additionally, I understood that the social media can direct impact on the performance of the business in long-term. In addition to this, there are some significant factors that show the advantages of social media named business advertisement, online retailing, and feedback mechanism. Others factors are communication platform, Marketing Avenue, business research, contact information, and increase opportunity (Laranjo, et. al., 2014). Moreover, I learned that such factors can be effective to improve the financial condition of the company as well as support to make a robust relationship with the company in long-term. Further, the social network can support to simply discover the information regarding the consumer needs and preferences. In addition to this, it can be said that it also supports to online retailing of company product and services in the specified time that can attract a large number of the consumer in favor of the company (Bornmann, 2014). It can also evaluate that social networks can also help to collect the feedback of consumer regarding their needs and wants along with experience regarding the company product and services (Bornmann, 2014). Beside this, I increased my knowledge about the disadvantages of the social network in the business operation. It can be examined that there are different elements like low production, cyber insecurity, and negative comments can negatively influence the applicati on of social network in the business operation (Batjargal, et. al., 2013). At the same time, it can be said that I learned that low production can be a major issue for the organization at the time of social network implementation in the business operation. I understood that in case employees misuse the network of the company then it can decline the production of the organization. In addition to this, cyber insecurity can also be a second major issue in the business operation it is because an organization shared their private data in front of the web that creates insecurity (Burt, et. al., 2013). At the same time, I also learned that individuals hack the confidential data of company for their personal benefit and blackmail by using the modern social media tool that will also become a disadvantage for business operation. In addition to this, I also created my consciousness about the project objective. I also gained my understanding about the scope of the project in an effective manner. I created my understanding about two types of research questions such as primary and secondary. I also understood about research design to collect the data for resolving the research issues in an appropriate manner. I also gained my awareness about the probability sampling method. The probability sampling method provides an equal chance to all the research candidates to respond survey through a questionnaire (Batjargal, et. al., 2013). I learned about two kinds of research design methods such as qualitative and quantitative research. In addition to this, it can also be said that the qualitative research is supportive to create the conceptual understanding and develop the theory regarding the advantages and disadvantages of social network in business operation (Laranjo, et. al., 2014). I gained my knowledge towards the presentation of data by using quantitative research. I also learned about some different kinds of statistical data such as co-relation, regression and ANOVA test. In addition to this, there are two kinds of data collection methods such as primary and secondary data collection method that will be effective to collect the data in an appropriate manner. In addition to this, the primary data collection method is significant for the research that will be collected by observation, interview, and survey through questionnaire method (Bornmann, 2014). It will be supportive to collect the new information for the research. Beside this, I also learned that the secondary data collection method will be also significant for the research which will gather by journal, company websites, books, academic journals, and online and offline sources. It will support to gather by existing information that will also support to collect the valid information regarding the research issue. Along with this, it can also be said that knowledge about data collection method can help to improve my research skills in an appropriate manner (Davenport, et. al., 2014). I also increased my knowledge regarding the research limitation. At the same time, it can also be evaluated that there are some factors that affect the research such as resources, lack of cost, and lack of time can affect the research (Fuchs, 2017). In addition to this, it can also be said that knowledge regarding research limitation can enable to me to perform an effective research in the upcoming period (Bernard and Gravlee, 2014). Along with this, I increased my knowledge about the time schedule that will be significant to manage the time. But at the same time, from the depth understanding of time schedule, I improved my time management skills in an appropriate manner. The time management skills can be effective to improve the productivity of business in long-run (Certo, 2015). In addition to this, the depth understanding about research can be significant to improve my professional life in long-term. This learning will use by me to do further research in IT sector. References Batjargal, B., Hitt, M. A., Tsui, A. S., Arregle, J. L., Webb, J. W., and Miller, T. L. (2013) Institutional polycentrism, entrepreneurs' social networks, and new venture growth,Academy of Management Journal,56(4), pp. 1024-1049. Bernard, H. R., and Gravlee, C. C. (Eds.). (2014)Handbook of methods in cultural anthropology. UK: Rowman and Littlefield. Bornmann, L. (2014) Do altmetrics point to the broader impact of research? An overview of benefits and disadvantages of altmetrics,Journal of Informetrics,8(4), pp. 895-903. Burt, R. S., Kilduff, M., and Tasselli, S. (2013) Social network analysis: Foundations and frontiers on advantage, Annual review of psychology,64, pp. 527-547. Certo, S. (2015)Supervision: Concepts and skill-building. UK: McGraw-Hill Higher Education. Davenport, S. W., Bergman, S. M., Bergman, J. Z., and Fearrington, M. E. (2014) Twitter versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms,Computers in Human Behavior,32, pp. 212-220. Fuchs, C. (2017)Social media: A critical introduction. USA: Sage. Laranjo, L., Arguel, A., Neves, A. L., Gallagher, A. M., Kaplan, R., Mortimer, N., and Lau, A. Y. (2014) The influence of social networking sites on health behavior change: a systematic review and meta-analysis,Journal of the American Medical Informatics Association,22(1), pp. 243-256.

How the Recent Economic Downturn Affected the Marks Spencer Strategy

Introduction Marks and Spencer is U.K company retail and has its headquarters in the City of Westminster. This company has more than 700 stores within the U.K and more than 300 stores in more than 40 countries across the world (Amel, 2009). The company engages in the selling of food products as well as clothing products.Advertising We will write a custom research paper sample on How the Recent Economic Downturn Affected the Marks Spencer Strategy specifically for you for only $16.05 $11/page Learn More In the year 1998, Marks and Spencer turned out to be the first U.K retailer to realize a profit of more than one billion pounds. However, a few years that followed, this company experienced a big crisis that persisted for a number of years. Following the crisis, this company has been in continual realignment of the management (Alon, 2000). The company gained back its market share in the clothing sector and these followed the measures that were taken by th e company during the 2004/2005 financial year (Amel, 2009). However, this achievement did not last for long because it was soon hit by the recent economic downturn (Amel, 2009). The argument in this paper is going to be that, during the recent economic downturn, Marks and Spencer failed to put appropriate strategies in place which made them to lose customers to the competitors; as a strategy, they engaged in cutting down prices but failed to meet the changing customer demands and needs and this is what made them to lose customers to the competitors. To support this argument, I am going to review the available literature concerning Marks and Spencer in relation to their strategy and the recent economic downturn and this will be followed with a discussion. Later, I will give a conclusion and some recommendations about the appropriate measures that need to be taken by the company. Literature Review Marks and Spencer Company has been in business for over a century has strived to be succ essful in its operations. The company began as a stall in the year 1884. It was Michael Marks that started it and it was located in Leads market. Alon points out that â€Å"the company stressed value and low price as a hallmark for development† (Alon, 2000). By the year 1901, this business organization was able to acquire 35 outlets and also a new partner at that time by the name Tom Spencer. By mid 1900s, the entire stores of the company products were majorly given a private label which was â€Å"St. Michael† made by the British suppliers (De Nardia-Cole, 1998).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For several years, the mission of Marks and Spencer has been â€Å"to offer consumers quality, value and service† (Alon, 2000). The confidence of the company lay upon some operating principles in order to achieve the mission set. One of the principles was to develop long-term relationships between the company and its suppliers. Another principle was to provide value â€Å"through a narrow merchandise selection at affordable prices† (Alon, 2000). The third principle was to support the local industry. The fourth one was to promote from within (The Economist 1998, p.68). The company’s fifth and last principle was to make use of a single brand name â€Å"St. Michael† for a larger number of the company’s products (Jardin, 1999). These principles have enabled the company to achieve the support of the U.K producers, as well as the workers and consumers in the U.K. As pointed out in The Economist, â€Å"the sixth largest employer in the British manufacturing, the textile industry, with more than 354, 000 workers, owes a large part of its existence to Marks and Spencer† (The Economist 1998, p.57). The company has given encouragement to manufacturers of textile products in the U.K. to keep their factories in the country (Buxton,1999). This has resulted in an improved check on the level of quality as well as increased flexibility in manufacturing and also in the distribution of products. A description of this company was given by one British writer as â€Å"quintessential British institution, woven in the fabric of our national life, as firmly lodged in our psyches as furniture in the front room† (Financial Times 1999, p.10). The â€Å"Five Forces† Framework Marks and Spencer experiences the five forces in the U.K market at different levels which include; threat of new entry, the buyer power, the supplier power, the treats of substitutes and the competitive rivalry (Amel, 2009). These forces affect Marks and Spencer in a number of ways. Considering the threat of entry, the Marks and Spencer Company has a strong brand name and is well established in the market. This may make it difficult for new firms entering the market. But in considering the clothing sector, the company may not be experiencing strong customer loyalty. Looking at the power of the buyers, this is high. The customers are offered with discounts in the supermarkets and they are also offered with online clothing websites. Following this, the buying power of the company’s customers has been made to become higher.Advertising We will write a custom research paper sample on How the Recent Economic Downturn Affected the Marks Spencer Strategy specifically for you for only $16.05 $11/page Learn More Considering the supplier power, the Marks and Spencer Company is taking measures to respond to the consumer trends; the company is opening up to foreign suppliers in order to broaden the range of suppliers that are there (Amel, 2009). In this market, there is high level of threats for substitutes. For instance, the large competitor in the market, Tesco, has taken measures to segment their offers to the customers in order to sufficiently match the various profil es of the customers in the food segment. On the other hand, in the clothing segment, some of the retailers are offering high quality products at lower prices to the customers than Marks and Spencer. Looking at the competitive rivalry, Marks and Spencer operates in a very competitive market place. The major competitors include Tesco, Next and John Lewis. These retailers have been able, on several occasions, able to adjust their products and offers in time before Marks and Spencer could take appropriate measures (Amel, 2009). The Economic downturn and the Marks Spencer Company in the U.K Market There has been shrinking of the economy of the U.K for the six quarters which followed each other for the first time beginning from the 1950s, a time when the records began. The gross domestic product, which represents the value of goods as well as services produced within the country from all the sectors, â€Å"captures the state of the economy in one number† (Amel, 2009). The official figures indicated that the U.K’s GDP as per the year 2009, between the month of July and September, was contracting at the rate of 0.3 percent, a figure that was below the one projected which was 0.4 percent (Amel, 2009). The important role that the services sector plays in the U.K economy offers a background explanation for this decline. It is true that, the companies in the service sector, which generally account for about 76 percent of the country’s economy, were the most affected (Amel, 2009). A number of factors which include increasing unemployment levels, credit tightness, and falling housing prices have had a great impact on the consumer spending and confidence. In addition, it is point out by the analysts that â€Å"the inflation rate in the U.K jumped from a five-year low to 1.5 percent in the month of October, the year 2009† (Amel, 2009).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the weakening of the pound served as an attraction of the tourism business. Indication has been given by consumer research that â€Å"the clothing expenditure is the first victim of the cutback† (Amel, 2009). While there have been great impacts on the spending and consuming patterns, the retailers have been under pressure to adjust their prices through offering discounts and promotion. The retailers have decided to be engaging in the competitive price wars. The price reductions were remarkably high and this in turn brought down the level of profit margins which were already reducing (Amel, 2009). Since the Marks and Spencer Company greatly depends on the U.K market (90 percent), the company is exposed to the difficult trading conditions to a high level. The economic downturn in the housing sector and increased food prices has taken a toll on the disposable income of the consumer and this in turn has brought down the level of demand for the non-food products. The Mark s and Spencer Company responded to this by cutting prices and as a result of this, the volume of the product sales as well as the value of these products reduced (Amel, 2009). In the financial year 2005/2005, Marks and Spencer experienced a great contraction in its sales, giving a reflection of hardships across all product areas. In the period that followed (2005/2006), the hardships were overcome (Amel, 2009). This was realized through carrying out improvements in the operations. The company was now able to realize vigorous growth in the sales and profits and this even went on in the course of the financial year that followed (Amel, 2009). During the second half of the period 2007/2008, there was deterioration of the external environment following the economic downturn. This brought great negative effects to the company during the period 2008/2009 and the company’s sales growth remained almost stagnant and the operating profits went down. There was mounting pressure on the m argins during this period despite the fact that the company took an initiative to close 26 of its stores which were not performing well (Amel, 2009). In the year 2009, the company went on bearing the marks of the economic downturn and its profits went down. For the financial year ended in the end of March 2009, the company’s profits increased by less than 1 percent to about 9 billion pounds. There was a reduction in the net profit to 508 million pounds, a 38 percent decrease (Amel, 2009). A reflection increased sales is made by the revenue from the International Retail in Owned and Franchised and the U.K stores. The net income was counterbalanced by the reduced operating margins resulting from the increased operating expenses, higher finance costs, and reduced finance income (Amel, 2009). During the recent economic down turn, Marks and Spencer Company’s retail food segment took a hit. It was reported that the â€Å"cash strapped† consumers were moving away from the costly, â€Å"ready cooked meals and thinking about buying the cheaper substitutes instead of the expensive, luxury ready prepared meal that is the mainstay of Marks and Spencer’s offering† (Davies, 2009). This company’s biggest competitors such as Tesco do offer to their customers a variety of substitutes including a full range of â€Å"raw ingredients and cheaper ready meal substitutes† (Davies, 2009). While giving out the half financial year’s results in June 2008, Domino’s reported that the sales that were made to the customers that were already there had contracted, but those made to those customers who were completely new had gone up by about 20 percent, as an increased number of wealthy clients, who would frequently dine out, engage in the adjustment of their spending practices (Davies, 2009). It is pointed out that â€Å"Marks and Spencer did not have the flexibility like that at that time to be in a position to move the offerin gs they made† (Davies, 2009, para. 39). What would come out of this is losing customers because they opted to go to the company’s competitors. Getting back these customers when the economic times improve would not be easy (Davies, 2009). Marks and Spencer needed to be more innovative in order to be able to keep up the demands of the customers that are ever changing as well as their changing needs so that they could avoid losing customers to the competitors (Davies, 2009). It was clearly established that during the economic downturn, the customers’ needs and demands must change. This fact is supported by the argument that â€Å"your customers and their needs will undergo multiple changes as they adjust to the reality of a recession and the shape of the new world and beyond† (Davies, 2009). Following this, one of the challenges that are there is not to lose the existing customers where it has taken much time and effort to get to your rivals who might then se ek to retain them for the long-term (Davies, 2009). Another challenge is to set up a portfolio which is balanced in order to evade being exposed to large customer groups who have the same â€Å"recessionary pressures† (Davies, 2009). The third challenge is to be in a position to be sensitive and give a quick response to changing needs and demands of the customers as well as to the newly coming up segments (Davies, 2009). Discussion Marks and Spencer carries out most of its operations in the U.K and also in other regions abroad. This company used to be successful in its business and that is why it has been in business beginning from the year 1884 to date, making profits but at some point, its performance started to decline following ineffective management and putting in place inappropriate strategies (Alon, 2000). However, during the fiscal year 2004/2005, the company made appropriate adjustments which enabled it to improve in its performance during the following fiscal year a nd even during the year that followed there after (Amel, 2009). But during the economic downturn, in the course of 2008/2009, the company’s performance was negatively affected again. The company failed to put in place appropriate strategies to deal with the unfavorable economic situation to avoid a reduction in sales following a change in the consumer needs and demands. Such competitors as Tesco came up with a strategy that enabled it to diversify its products in order to meet the diversified customer needs and demands (Davies, 2009). Marks and Spencer sought to reduce its prices as a strategy to retain its customers but this could not be effective because this affected the profitability of the company negatively. In addition, the customers preferred to be offered with desirable products that could satisfy their needs to the highest level possible at affordable prices (Davies, 2009). Any company should seek to retain its existing customers and even be able to attract more new customers. Marks and Spencer needed to be more innovative in order to be able to keep up the demands of the customers that are ever changing as well as their changing needs so that they could avoid losing customers to the competitors (Davies, 2009). It has been found that during the economic downturn, the customers’ needs and demands must change. Customers seek to buy products that they can now afford in order to meet the needs they deem to be very basic to them (Davies, 2009). They should put in to consideration that different customers have different levels of income and during a recession, there are those who can go on maintaining the consumption and spending trends and those who change. Even if these customers may have been loyal to the company for a long time, hard economic conditions can force them to switch to wide range of the products that are offered by competitors at affordable prices (Davies, 2009). One of the weaknesses of Marks and Spencer that may have affecte d them during the economic downturn is lack of flexibility at that time to be in a position to move the offerings they made to the customers (Davies, 2009). What would come out of this is losing customers because these customers preferred going to other companies such as Tesco. Getting back these customers at the time the economic downturn is over is quite hard and bringing them back could be very much more costly to the company (Davies, 2009). Therefore, there is great need for the Marks and Spencer Company to take appropriate measures to bring up the level of its sales and profitability and also to be able to deal with the problems that come with economic downturn in the future. They should learn some few things from the competitors and seek to carry out their operations in an even better way. Conclusion During the recent economic downturn, Marks and Spencer failed to put appropriate strategies in place which made them to lose customers to the competitors; as a strategy, they enga ged in cutting down prices but failed to meet the changing customer demands and needs and this is what made them to lose customers to the competitors. Since the customer needs and demands do change during an economic downturn, it is not enough for any company to cut down its prices as a competitive strategy. There is need for the company to establish what the actual new demands and needs of the customer are in order for it to take appropriate measures to meet them. Marks and Spencer has been in business for a very long time. By them losing customers to the competitors because of their lack of putting the right strategies in place is something that needs to be looked in to. More research should be carried out in order to establish why the company was not able to diversify its offerings to the customer and just relied on cutting down prices which made them to lose the competitive ground. References Alon, I. (2000), â€Å"Marks Spencer: A case study in international retailing†. Web. Amel, B. (2009), â€Å"Marks Spencer case study†. Web. Buxton, P. (1999), â€Å"MS Chief Rejigs Retail Operation†, Marketing Week, vol.22, no.12, 1999, p.6. De Nardi-Cole, Sarah M. (Eds.). (1998), â€Å"Marks and Spencer†, in International  Retailing, Brenda Sternquist, Fairchild Publications, New York. Davies, R. (2009), Recession: Key Questions for Business Survival  and Growth. Web. Economist, â€Å"Poor Marks†, (1998, November 21), p.68. Financial Times, â€Å"Angst in Their Pants†, (1999, June 8 ), pp. 7-10. Jardin, A. (1999), â€Å"St. Michael’s Evangelist†, Marketing, pp.25-28. 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